Good reasons for coded tabs: The short-term impact of sales promotion is the increase in sales of the product during the promotional period. The analysis of the long-term impact of sales promotion reveals, for instance, an increase in customer brand loyalty which ultimately increases the company’s profitability.
Source: International Journal of Business and Management, 2012
- Promotional tool that reveals a code, when the can is opened
- Coded tabs create brand loyalty: winning and drinking occurs at the same time
“I love prize draws and especially code promotions and get an immediate response via the webpage.”
“Have you seen the new …* promotion? A cool story - hardling surprising, as the drink is really cool as well.”
*Brand name deleted
- Available for end diameter 200 and 202, Stolle only
- Up to 12 characters, max. 6 in one row. More characters must be checked individually.
- Colors: silver, red, blue, green, black and gold
- Lead time: 4 weeks
- Minimum order: 5 million units single-sided, 16 million double-sided
Goes best with: QR code and Barcode
Their joint use creates an emotional bond between the consumption of the drink and the feeling of winning.