Optical Effects

The beverage can is not only an excellent container to protect food, it also has an outstanding surface to display advertising messages, enabling it to set trends in product marketing.

Optical effects play an important role in influencing purchasing decisions and in making the beverage can more attractive to the respective target group.

Ball Packaging Europe has therefore developed processes, varnishes and inks to enhance and vary the appearance of the beverage can.  Printing technology has been enhanced to digitally print images with photographic quality on the can.  Excellent optical effects can also be achieved with thermochromic overvarnishes which glow under discotheque lighting. 

The innovative projects for which we use optical effects include:

• fluorescent printing
• waterless printing
• digital printing