Our Values

Ball Corporation

Our Core Purpose

Ball Corporation is in business to add value to all of its stakeholders, whether it is providing quality products and services to customers, an attractive return on investment to shareholders, a meaningful work life for employees or a contribution of time, effort and resources to our communities as we strive to make Ball a more successful and sustainable enterprise. In all of our interactions, we ask how we can get better – how we can make it better, be better and do better, for our own good and the good of those who have a stake in our success.

Five Keys to Success

We strive to perpetuate and grow the enterprise while adhering to our core values of integrity, respect, motivation, flexibility, innovationand teamwork as we follow our Five Keys to Success:

Close to Customers
We have a total commitment to being close to our customers and understanding their needs and future direction. This commitment extends throughout our organization.

Creativity and Imagination
Our employees’ flexibility, creativity and imagination enable us to deliver innovations in products, process development and the way we conduct business so we can better serve our customers, grow the company and increase the value of the enterprise.

Attention to Detail
By managing our operations with relentless attention to detail we are creating safe workplaces while building a great business.

Build on Strengths
We intend to build on our heritage of integrity, ethics, quality and teamwork in all our dealings by treating all stakeholders with respect.

Behave like Owners
Behaving as true owners of the business, our employees are motivated to deliver superior results and provide the best value in the
products and services we supply to our customers.

Ball Packaging Europe

Our Strategy

Ball Packaging Europe’s strategy is to be the leading beverage can producer for our customers by leveraging our best cost/best value and continuous improvement expertise. We supply high-quality, innovative and sustainable packaging that meets the current and future needs of the beverage markets. We are committed to acting as a responsible member of society, operating safe facilities and actively promoting the development of our employees.

Our Critical Success Factors

To achieve our strategy, we focus every day on our Critical Success Factors:

Customer Focus

It is essential for us to understand our customers’ needs and meet or exceed their expectations on quality, service, performance, innovation and relationship management.

We focus on growing our business through product and process innovation and new geographic markets. We pursue new applications and segments as well as market growth and positioning.

Sustainability
We strive to minimize the impact of our operations and products on the environment. We want to make sure that customers and society understand the valuable benefits of the can as a sustainable package.

It is vital for us to deliver the greatest value at a competitive cost in both our standard and non-standard products by optimizing all operating activities and risks.

We want to meet current and future business needs through the ongoing develop - ment of our knowledgeable people. Motivation, communication and satisfaction as well as health & safety are essential to maintaining an engaged and challenged workforce.