Product Innovation

Active Can

The active beverage can communicates with the consumer.  For example, it informs the consumer about beverage temperature or it reacts to consumer wishes by cooling, heating or foaming the product.  The active beverage can also enables various ingredients to be mixed at the time of consumption.
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Optical Effects

The beverage can is not only an excellent container to protect food, it also has an outstanding surface to display advertising messages, enabling it to set trends in product marketing.
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Functional Added Value

Key focus of the development work at Ball Packaging Europe is the innovations which generate functional added value for our customers.
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