12.09.2005

Tactile superior design

Zywiec Brewery launches embossed can from Ball Packaging Europe on the market

Ratingen, 12th September 2005.  The Zywiec Brewery launched its beer in an embossed can supplied by Ball Packaging Europe on the Polish market for the first time in July 2005 in order to underline the premium image of the brand.  The previous look of the well-known brand was retained when designing the can.  The so-called embossing just gives the can a more superior quality feel to highlight the quality of the beer.  For the first time, Ball Packaging Europe succeeded in embossing the complete circumference of the can.  Previously it had only been possible to refine the front and rear of the can using the embossing technique. 

The embossed cans for the Zywiec Brewery which belongs to the Heineken Group were produced at the Radomsko plant in Poland.  Ball Packaging Europe will sell some 650 million embossed cans in 2005 and is consequently the beverage can producer with the largest production capacity for embossed cans in Europe with additional investments to follow to market successfully new market introductions of brands.

The embossing process raises the logo or other details of the design three-dimensionally by pressing the surrounding sections inwards.  This requires high precision control of the production processes to ensure that the embossing and printing designs match perfectly, even at high production rates. 

Printable photographic material relating to this press release is available under 080311 and 080312 in our photo database http://journalisten.bpe-pictures.com/ under

Forward-Looking Statements
The information in this news release contains "forward-looking" statements. Actual results or outcomes may differ materially from those expressed or implied. As time passes, the relevance and accuracy of forward-looking statements contained in this release may change. The company currently does not intend to update any particular forward-looking statement except as it deems necessary at quarterly or annual release of earnings. Please refer to the Form 10-Q filed by Ball Corporation on November 10, 2003, for a summary of key risk factors that could affect actual results or outcomes. Factors that might affect the packaging segments of the company are: fluctuation in consumer and customer demand; competitive packaging material availability, pricing and substitution; the weather; fruit, vegetable and fishing yields; company and industry productive capacity and competitive activity; lack of productivity improvement or production cost reductions; regulatory action or laws, including the German mandatory deposit or other restrictive packaging laws and environmental and workplace safety regulations; availability and cost of raw materials, energy and transportation; the ability or inability to pass on to customers changes in these costs, particularly resin, steel and aluminium; pricing and ability or inability to sell scrap; international business risks (including foreign exchange rates and tax rates) particularly in the United States, Europe and in developing countries such as China and Brazil; and the effect of LIFO accounting on earnings. Factors that may affect the aerospace segment are: funding, authorisation and availability of government contracts and the nature and continuation of those contracts; and technical uncertainty associated with aerospace segment contracts. Factors that could affect the company as a whole include those listed plus: successful and unsuccessful acquisitions, joint ventures or divestitures and the integration activities associated therewith including the integration and operation of the business of Schmalbach-Lubeca AG, now known as Ball Packaging Europe; the inability to purchase the company's common stock; insufficient or reduced cash flow; regulatory action or laws including those related to corporate governance and financial reporting, regulations and standards; actual and estimated business consolidation and investment costs and the net realisable value of assets associated with these activities; goodwill impairment; changes in generally accepted accounting principles or their interpretation; litigation; antitrust, intellectual property, consumer and other issues; strikes; boycotts; increases in various employee benefits and labour costs, specifically pension, medical and health care costs incurred in the countries in which Ball has operations; rates of return projected and earned on assets of the company's defined benefit retirement plans; interest rates and level of company debt, including floating rate debt; terrorist activities, war or catastrophic events that disrupt or impact production, supply or pricing of the company's goods and services, including raw materials and energy costs, or disrupt or impact the credit and financing of the company's businesses; and U.S. and foreign economic conditions.

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